WERK®
Ink drawing of a foreshortened hand reaching forward, heavy black drips running from it

[WERK]will make your business the main character.

AI automation and web design. One studio, Manchester.

See the job book

[THE LEDGER]

Every week, the same leak.

Behind the scenes your team burns hours on work a machine should do. Out front, a slow or unclear site turns visitors away before they ask. Fix them separately and you pay twice, in the gap between them.

  1. 13hrs / wk

    Manual, repeatable tasks

    Copy-paste between tools, retyping the same data, chasing the same follow-ups.

  2. 70%

    Visitors who leave without acting

    A site that loads slow or buries the one thing you want them to do.

  3. 2×

    Paid twice for one problem

    An ops vendor and a web vendor, neither responsible for the seam between them.

Running totalA working week, every month, gone.

[THE METER]

Put a number on it.

Set the three dials to your operation. The meter runs on your figures, live, from the second you landed on this page.

4

Anyone whose week includes copy-paste.

9 hrs

Admin, retyping, chasing, reporting.

£32

Salary plus overhead, not billing rate.

Leaking per year

£52,992

Leaked while you have been reading

£0.00

Leaking per week
£1,152
Working days lost per year
221

Typically recoverable

£34,445/ yr

Most of this work is rules, not judgement. We automate the rules and leave the judgement to your people.

An estimate on your own numbers, not a quote. The audit call replaces it with a real one.

Send this number to the studio

[THE TRADES]

Two trades. One system. One bill.

Most studios do one half and hand you the seam. We build both, so the site and the machine underneath it are the same job.

01AI automation

Automation

Hand-offs, follow-ups, and data entry run themselves across the tools you already pay for.

  1. Workflow automation

    Hand-offs, follow-ups, and data entry that run without a human in the loop.

  2. AI assistants

    Assistants that draft, triage, and answer, trained on your business rather than the open web.

  3. Integrations

    CRM, inbox, docs, and billing wired into one flow, with alerts when something needs a person.

Deliverable

A machine you own, documented

02Web design

Web

A front door built around one clear action, wired straight into the machine underneath.

  1. Conversion-first design

    Structured around a single clear action, so visitors know exactly what to do next.

  2. Fast and accessible

    Built to load instantly and work for everyone. Measured, not assumed.

  3. Wired to your stack

    The front end feeds the automations underneath, so leads land where they should.

Deliverable

A front door that files its own paperwork

[THE ARC]

Every job runs the same line.

One order, four stations, stamped at each. You see working pieces at every stop, never a reveal at the end.

  1. ST-01

    Audit

    We sit with the work for a week and map where the hours actually go. Nothing is built until the map is on the table.

    • Discovery
    • Workflow audit
    • Priorities

    Leaves withThe map, written down

    Mapped
  2. ST-02

    Draw

    Identity, interface, and the shape of the machine. The plate gets cut here: what the site says, and what runs behind it.

    • Brand
    • UX and UI
    • System design

    Leaves withPlates cut, scope fixed

    Drawn
  3. ST-03

    Build

    Automations first, then the front end around what they make possible. Shipped in pieces you can use as they land.

    • Automation
    • Front-end
    • Integrations
    • QA

    Leaves withWorking system, in your accounts

    Built
  4. ST-04

    Run

    Launch, measure, stay close. The machine gets watched, the site gets iterated against real numbers.

    • Deployment
    • Analytics
    • Iteration
    • Support

    Leaves withHandover, or we keep the line running

    Running

[THE RECEIPTS]

Quiet machines, loud results.

Representative engagements, anonymised. Named case studies are in progress.

WO-2401 / Logistics operator

Reporting automation

the problem

Every Monday two people rebuilt the week's reports by hand from three systems that did not talk to each other. The rest of the company waited on those numbers to plan the week.

what we built

One automated digest pulling from all three systems, in every inbox before the morning standup. Then we rebuilt the site around live capacity, so sales stopped quoting from stale numbers.

result

13h

won back every week

Two days of manual reporting

→ One automated morning email

WO-2408 / Dental clinic

Booking rebuild

the problem

The site looked fine and booked nothing. Patients had to call during office hours, and the front desk spent more time on the phone than with the people in the chairs.

what we built

A front end rebuilt around one action: book a visit. It writes straight into the practice calendar, and reminders and intake forms now handle themselves.

result

31%

more bookings in two months

Bookings by phone only

→ Most bookings self-serve

WO-2415 / B2B services firm

Quote automation

the problem

Quotes were assembled by hand from a price sheet, a CRM, and someone's memory. Each took about six hours to send, and deals cooled while prospects waited.

what we built

The quote now builds itself from the intake form to the finished PDF, with a human approving the final number. The new site feeds the same pipeline, so nothing gets retyped.

result

4wk

to pay back the build

Quotes sent in about 6 hours

→ Out in under 5 minutes

[THE TERMS]

You will know the number before you say yes.

On the audit call we map the whole job and put a fixed price on it. You get the number, the timeline, and what it is meant to pay back, before any work starts.

01

Fixed scope sprint

One system, mapped and shipped. A defined set of automations, the site, or both, delivered working.

  • 01Workflow audit and written plan
  • 02Automations, site, or both
  • 03Documentation and handover
  • 04You own every account

5 to 10 days · one fixed price

02

Build and retain

The sprint, then we stay on. Automations monitored, the site iterated as the real numbers come in.

  • 01Everything in the sprint
  • 02Monitoring and fixes
  • 03Monthly iteration
  • 04Priority response

monthly · cancel anytime

i. Priced after the audit. The quote comes from what we find on the call, not from a rate card. No two scopes are the same.

ii. No hourly meters. You buy an outcome, not our time. The price you agree to is the price you pay.

iii. The maths, up front. If the automation alone covers the fee, and it often does, you see that before you commit.

[THE SPEC]

Asked before you had to.

The questions every client asks on the first call, answered here so the call can go deeper.

Queries 10 / Reviewed 2026-08-05

  1. Q/01How long does an engagement take?

    Most sprints run two to six weeks depending on scope. The audit lands in the first week, automations ship as they are ready, and the site launches once the system underneath it is stable. You see working pieces early, not a reveal at the end.

  2. Q/02What happens after I open a work order?

    We reply within one business day with a short plan. The call itself is a working session: we map where your hours go and which site changes matter. You leave with the map whether or not you hire us.

  3. Q/03Who maintains it after launch?

    Everything ships documented and owned by you. Your accounts, your tools, no lock-in. If you would rather not touch it, the retainer covers monitoring, fixes, and iteration. Most clients start fixed-scope and add it later.

  4. Q/04What tools do you build on?

    The ones you already pay for. We wire your CRM, inbox, docs, and billing together rather than migrating you to new software, and the site ships on a modern, fast stack that any developer can pick up after us.

  5. Q/05Who is this for?

    Small teams doing real volume: clinics, agencies, logistics, B2B services. Anywhere hours leak into copy-paste work and the website undersells the operation. If you have a process and an inbox that hurts, you are who we built this for.

  1. Q/06Can we do just one track?

    Yes. Automation-only and web-only sprints are common starting points. We will still audit both halves, because the biggest wins usually sit in the seam, but you choose what we build.

  2. Q/07Do you work with businesses in Manchester and the UK?

    Yes. Werk Studio is based in Manchester and works with ambitious brands across the United Kingdom. Local discovery calls are easy if you are nearby; remote delivery is the default everywhere else.

  3. Q/08What is included in AI automation vs web design?

    AI automation covers workflow automation, custom assistants, and integrations across the tools you already use. Web design covers conversion-first sites wired into those flows so leads land where they should. You can buy either track or both as one system.

  4. Q/09How do you price projects?

    Most work is fixed-scope against a clear brief, with budget bands from under £1k through £10k plus depending on complexity. You see the maths before you commit. If the automation alone covers the fee, that is visible up front. Retainers are optional after launch.

  5. Q/10Will the work be SEO-ready when the site launches?

    Yes. Sites ship with sound structure, metadata, performance, and crawlable content so search and AI systems can understand the brand. Ongoing content and campaigns are yours to run, or we can extend the engagement if you want continued help.

Didn't find yours?

[THE CONTRACT]

WERK STUDIO / MCR

Tell us where the time goes.

One call. We map the busywork worth automating and the site changes worth making, whether or not you work with us.

Reply
1 business day
Call
45 minutes, working session
You keep
The map, either way
Ink drawing of a standing figure seen from behind in a long coat, a pool of ink at their feet